Welcome to my blog and thanks for joining me!
In the ten years since I started practising marketing the landscape has continued to change and evolve. We have seen a major shift in recent years away from traditional outbound marketing (such as advertising, public relations and direct marketing) towards inbound marketing (online, content and social media marketing). This has created new challenges for marketers.
This blog provides useful tips, tricks and insights into the world of marketing today with a keen focus on better understanding inbound marketing and how businesses can effectively utilise these tools.
Enjoy and don’t forget to share my blogs if you find them useful!